Is the art of relationship-building fading in the channel?

2020-09-03T11:51:00-04:00

Doing the same channel programs with partners and expecting a different result is a sign of you know what. The channel is overflowing with “me-too” channel programs. It’s very difficult to differentiate one from the other. Relationships may be the one thing that truly separates success from failure. This article may seem to talk only to vendors but partners can also leverage this information to benefit their company. Good relationships work for both parties. In [...]